Privacy policy.
Her Smile Privacy Policy
Effective: August 2026
Her Smile knows that your privacy is important to you. We always make every attempt to maintain the security of our clients' personal information. Our privacy practices are in strict accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).
For your information and convenience, we have outlined below the ways in which we request, collect, store and handle information.
By using this website or engaging our services, you consent to the collection and use of your information in the ways described in this policy, or in ways reasonably incidental to them.
Collection of Information
At Her Smile, we understand that people can be unsure about sharing personal information online. We only ever request information from you when it becomes necessary to fulfil one of our business activities, and we only use that information to carry out our service obligations to you as a client.
If you engage our services, we may request information from you including (but not necessarily limited to):
Your full name
Your email address
Your contact telephone number
Your postal address
Your payment information
How We Use Your Information
Your information is only used in a manner consistent with, or directly incidental to, the purposes outlined in this policy.
Your contact details are used to ensure we can reach you regarding the status of your services, bookings, or if any issues or delays arise. We may also use your email address to keep you updated about products, services, or promotions from Her Smile. If at any time you wish to stop receiving marketing communications, please notify us and we will unsubscribe your email address from our list. You are always welcome to re-join us.
We store your personal information securely and confidentially, whether in electronic or physical format. Access is limited to authorised individuals who require your details to fulfil a booking, respond to an enquiry, or communicate with you about your service or relevant promotions. Information is treated as confidential at all times and is deleted or destroyed once it is no longer required.
Sharing of Information
Her Smile does not sell your personal information, and we do not share it with third parties except where necessary to operate our business or as described below.
We use trusted third-party service providers to help us run our website, manage bookings, and deliver relevant advertising, including:
Meta (Facebook/Instagram) — We use the Meta Pixel and related tools on our website to understand how visitors interact with our site and to measure the performance of our advertising. This may involve sharing limited information, such as pages visited or actions taken on our website (for example, booking a consultation), with Meta. Where relevant, some information may be provided to Meta in a hashed (encrypted) format for the purpose of matching ad performance to outcomes such as bookings. This is used solely for advertising and analytics purposes.
GoHighLevel (GHL) — Our customer relationship management and booking system, used to manage enquiries, appointments, and communications with clients.
Squarespace — Our website hosting platform, which may collect standard technical and analytics information as part of running our website.
These providers are only given access to the information necessary for them to perform their function, and they are required to handle your information securely.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies (including the Meta Pixel) to understand how visitors use our site, to remember your preferences, and to help us measure and improve our advertising.
This may include information such as:
Pages visited and time spent on our website
Referring websites and general location information
Actions taken on our website, such as submitting a form or booking a consultation
Some of this information may be shared with Meta for advertising and analytics purposes, as described above. Where required, this information may be linked to advertising outcomes, but it is not sold or shared for any purpose beyond operating and improving our website, services, and advertising.
You may choose to refuse or limit the use of cookies by adjusting the settings on your computer, mobile phone, or other device. Please note that doing so may affect how parts of our website function.
Access to Your Information
You are entitled, under the Privacy Act 1988, to request access to or correction of any personal information we hold about you. If you wish to view or update your information, please contact us and we will respond within a reasonable time.
Social Media
Any information you share with us via social media will be handled in a manner consistent with this policy. However, we cannot guarantee the privacy or security of your information once it is on a third-party social media platform, and we are not responsible for any loss or damage arising from information shared with us via social media.
Data Transmission
The internet is a global network, and any data transmitted through our website may be transmitted internationally as part of the ordinary operation of our service providers (including Meta and Squarespace). By using our website, you acknowledge and accept this.
Changes to This Policy
Her Smile may update this Privacy Policy from time to time to reflect changes in our practices or in the law. Any changes will be published on this page and take effect immediately upon publication. Your continued use of our website or services after changes are published indicates your acceptance of the updated policy.
This Privacy Policy is current as of August 2026. If you have any questions about our privacy practices, or believe we have breached our privacy obligations to you, please contact us.
© Her Smile 2026. All Rights Reserved.